Government launches Platform of Platforms (POP) under eNAM

Context

Recently, the Union Minister of Agriculture and Farmers Welfare launched the Platform of Platforms (PoP) under the National Agriculture Market (e-NAM) on the side-lines of the State Agriculture and Horticulture Ministers' Conference in Bengaluru, Karnataka.

What is POP?

• The POP under eNAM aims to facilitate farmers to sell the produce outside their state borders. 
• This will increase farmers' digital access to multiple markets, buyers and service providers and bring transparency in business transactions with the aim of improving price search mechanism and quality commensurate price realisation.
• Around 41 service providers from different platforms are covered under PoP facilitating various value chain services like trading, quality checks, warehousing, fintech, market information, and transportation.
• The platform can be accessed through the e-NAM mobile app which can be downloaded from Google Play Store.
  
  

Inclusion of service providers

• e-NAM integrates the platform of Service Providers as "Platform of Platforms" which includes
  • Composite Service Providers
  • Logistics Service Provider
  • Quality Assurance Service Provider
  • Cleaning, Grading, Sorting & Packaging Service Provider, etc.

About National Agriculture Market (eNAM)

• National Agriculture Market or eNAM is a pan-India electronic trading portal.
• Launched in: 2016
• Objective: to facilitate online trading of commodities for farmers, traders and buyers.

• It networks the existing APMC mandis to create a unified national market for agricultural commodities.
• eNAM seeks to leverage the physical infrastructure of the mandis through an online trading portal, enabling buyers situated even outside the Mandi/ State to participate in trading at the local level.