Current Affairs
Daily Bits

Explained: How the TRP system works

  • Posted By
    10Pointer
  • Categories
    National
  • Published
    12th Oct, 2020

  • Mumbai Police Commissioner has said that police are looking into a scam about manipulation of TRPs (Television Rating Points) by rigging the devices used by the Broadcast Audience Research Council (BARC) India.

What is TRP?

  • It represents how many people and from which socio-economic categories watched which channels for how much time during a particular period.
  • Methodology: For calculating TRP, BARC has installed “BAR-O-meters” in over 45,000 empaneled households.
  • These households are classified into 12 categories under the New Consumer Classification System (NCCS).
  • Significance of TRPs: Television ratings in turn influence programmes produced for the viewers. Better ratings would promote a programme while poor ratings will discourage a programme.
  • TRPs are the main currency for advertisers to decide which channel to advertise on by calculating the cost-per-rating-point (CPRP).
  • BARC: It is an industry body jointly owned by advertisers, ad agencies, and broadcasting companies, represented by The Indian Society of Advertisers, the Indian Broadcasting Foundation and the Advertising Agencies Association of India.

Verifying, please be patient.

X